"The superficialists might say, that brands create identity through consistency, which creates trust. Sounds logical, but brands are not logical, they’re emotional. If you see a brand as an interface it allows you to explore the notion of brand experience being user experience. People don’t analyze usability, they enjoy it. For the customer usability is a matter of well being, while using. And being well means not needing to think in order to act..."
"Usually strong usability, simplicity and a clear focus automatically lead to a strong identity... Craigslist and delicious with their standard link colors are not pretty, they’re strong, and as they’re interactive products, they’re strong through functionality. Facebook, maybe is an example of a very usable website that might go for a more audacious interface/brand identity..."
"That branding doesn’t equal to creating a logo, is an simple truth that brand consultants have been fighting for a long time. Yet it’s never been so clear until recently: Brand equals interface not surface..."
http://informationarchitects.jp/the-interface-of-a-cheeseburger/I knew I was not as crazy as I thought to be obsessing about the interface of the New Athenian - I want to approach all aspects of this project as a brand building exercise and getting the navigation right felt like it should be an important part of that and now I know why.
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