When Adam and I sat down, however, we quickly realized that designing the logo should really be the last thing we do, not the first. The logo would embody all of the design elements that we would have to live with from now on. As a result, settling on something without time to think it over, even something as "simple" as say, picking a handsome font, would come to haunt me in the months ahead. Everything, it seemed: the colors, the typefaces, the diction, the tone, the imagery, the feel, the angle of the drop shadow! should not be constructed, but come naturally from the rest of the project.
And yet, a part of me is still attracted to starting everything with an single idea, one word or a simple picture, and working that outwards. Applying it to every page and business card like a delicious frosting. This is a very attractive method for achieving an elegant consistency and unique feel for a brand, but it was not going to work here. And, in many ways I believe that such an approach fundamentally risks significant shortcomings in substance, i.e. all frosting, if not done just right.
All this being said, I am currently guilty of attempting to merge these two approaches. A cluster f@#k? Maybe. I have, since the beginning, been attracted to certain design elements that I've held onto and continue to reinvent and reintroduce into our new ideas. For a taste of the look we're talking about now here are some of the concepts we've been tossing around for our banner.
click to enlarge- Jason
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1 comment:
First off sorry for the long time for a response I was trying to get my visa renewed... Germans love their bureaucracy!
On the topic of the logo, here is my opinion as an artist, take it as you will.
I really don't think the whole stencil spray paint thing works, and honestly its kind of been done. There are also some graphical problems with that it doesn't translate well from a distance, and can be difficult to read. And its more of a thing for a magazine about Brooklyn not Brookline. If anything you would want to play off of the whole Ivy League / Revolutionary Vibe.
As for the color, your a democratic magazine, so your logo should be a shade of Blue, not Red. Unless your trying to aim for something more Bi-partisan. Also red never looks good on monitors, especially old ones or PDA's its the hardest color for monitors to read.
Have you looked into the layout of other Political Blogs / Magazines? Alot of creative borrowing can be had from finding out what you like then modifying it to fit your site.
The other thing is logos change, as things progress, nbc, abc, cbs, have all changed there logos.
Whats important is that you find something that pleases you for now, and as things progress change it as you see fit. Don't let the graphic be a set back in your progress if anything its something that can be put on the back burner and then eventually it will come to you.
If you would like me to take a hack at it for you just give me some guide lines and don't be afraid of giving me criticism / feedback. I'm all about critique.
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