From the beginning Adam and I have wanted to magazine to be innovative in more than just its content, and the look and feel has been a very important aspect for both of us. And, while the wallpaper was a great source of inspiration for us, and continues to be a great aesthetic, well Victorian Paisley has its limits...
I grabbed this menu from a cafe in Rochester, N.Y. this fall when I visited my friend Julie and this is what we're going to jump off from in terms of the site's table of contents and organization. The look and feel of the design is great, and I like that it is at once both clean, clear and logically organized, but also busy and visually very interesting. And, just somehow it feels like it fits with what we have thus far.Moreover, I recently got some business cards made with the New Athenian's website included at the top, so that I'd be forced to make this idea into a reality sooner rather than later.
I won't give a time line, because I'm just not comfortable doing that. If I did that the terrorists would know just when to check back here (haha such an outdated joke). But, our time horizon is within the next couple weeks.
I will concurrently be working to build my online portfolio for advertising and such, so hopefully we'll have a big launch party for everything! Though, that's much easier said than done.
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